- is the theme appropriate to the site's content?
- is the designer trying something unique?
- does it "work"?
- Is it an improvement?
- audience
- who is the sites intended audience
- is the site appropriate for said audience?
The Good:
The theme here is simplicity in ordering things someone wants. The color scheme works for this particular website, and it is easy to navigate. The designer is not necessarily trying something new, but rather the designer tries something simple, effective and easy for the user to address his/her needs.
The main audience can be split up into two groups here, the general public and chain stores looking to join this company and sell their goods online, through this distributor. This site genuinely targets these users effectively, buy showing some products and picking them. Form the link the site shows you more popular choices and allows you to order a catalog to see more goods sold by the companies.
The Bad
The theme seems to be power, that the buyer wants in a machine, and the site offers it in many forms. Machine, and power, and duration are represented with in the Muskox that seems to be they symbol of this company.
The designer is not trying something new but rather something more common seen in websites in terms of color scheme. Orange yellow much more brother colors are used to distinguish the main navigation elements. The colors seem to work together making it easier for the user to navigate around when on a single page. But that is about it. Nothing new is presented in this website altogether.
This site seems to be directed more towards companies who need machines for heavy lifting/transportation. This geared to the manufacturing labor forces industries. People who do a lot of lifting transportation on a small scale indoors or out. Helps from moving heavy loads of steel, and other such objects. Yes it is very appropriate for audiences and the site does a very well job of advertising their products. MOTREC site has various options for its consumers, but it could have been done in a better way.
(Link to Bernardo's Blog cont... http://bernardomaciasgk30.blogspot.com)